From seedlings to sales,
run as three businesses

① Seedling Business · Market

The seedling market is growing

Seedling raising is the work of germinating seeds and growing them into seedlings that can be transplanted into fields or facilities. We look at the market using published survey data.

Seedling sales (2024)

KRW 281.8 billionKorea Seed & Variety Service (KSVS) survey, 2024 basis

Growth over 2 years (2022 → 2024)

41.1%KRW 199.7 billion → KRW 281.8 billion

Seed sector growth over the same period

2.1%Entire seed industry: KRW 971.9 billion (2024)

Share of exports (2024)

Mainly domestic salesExports were 0.1% of seedling sales in 2024; most are sold within Korea

Source: Korea Seed & Variety Service (KSVS), Seed Industry Status Survey for 2024 (published December 30, 2025)

The figures above are public statistics on Korea's entire seedling industry. They are not figures forecasting the cooperative's sales or profits.

② Crop Cultivation · Method

Grown in the Air Dome by set methods

For each crop, the temperature, light, nutrients and growing period are set in advance (a cultivation recipe), and that method is followed the same way every time.

1. Transplanting seedlings

   Seedlings raised in the nursery are transplanted into Air Dome pots

2. Managed by the cultivation recipe

   Managed within the temperature, humidity and nutrient ranges set for each crop

3. Rail pots · 2⁠-⁠tier growing

   Pots ride on rails to the worker, and both upper and lower tiers (2 tiers) are used

4. Daily and weekly records

   Environment, watering and nutrients are recorded daily; growth, pest observations and equipment are recorded weekly

Sources· AgDome and cultivation standards introduction on the online store run by a D&W Group affiliate (BUCKET BAG)· Blog “A Farm Built on Air” (maca_holdings)More in Technology

③ B2C Sales

Selling directly to consumers

Sales channels are being prepared, including FarmCast, online, LOCAL FOOD, etc. Below, we introduce the HARUCHO product concepts, the FarmCast booth and online sales in turn.

③ B2C Sales · Two FarmCast Models

Choose to suit the installation site

Both models use the same equipment and operating system. They differ only in whether there is a platform at the front.

Platform model

A model for places with plenty of space in front

• Easy to choose products and pay while standing on the platform
• Convenient to use even on rainy days
• Recommended sites Places with spare space, such as apartment shopping arcades, plazas, parking lots and access roads

No-platform model

A slim model that can be placed even in narrow spaces

• With no platform, it gets in the way of passers-by less
• Good for installing against building exterior walls or next to entrances
• Recommended sites In front of shops, officetels, beside sidewalks, and places where it must be placed against a wall

③ B2C Sales · FarmCast Installation Sites

Where people pass every day

• Near apartment complex entrances

  The route residents use every day

• In front of apartment shopping arcades

  Used by both shoppers and residents

• Officetels and dense residential areas

  Places with many 1⁠-⁠person households and office workers

• Near everyday amenities

  Near supermarkets, hospitals, pharmacies and gyms

• Public outdoor spaces

  Local government halls, parks, etc. (can be considered)

6 things to check when choosing a site

• Foot traffic

  Whether people pass by steadily throughout the day

• Accessibility

  Whether it is easy to reach from homes, shops and public transport

• Power supply

  Whether power can be brought in reliably, and whether the circuit breaker capacity is sufficient

• Pedestrian safety

  Whether it does not obstruct the path or safety of passers-by

• Agreement with managers

  Whether an agreement can be reached with the building owner, management office and local government

• Local demand

  What nearby competition and local demand are like

③ B2C Sales · FarmCast Quality Control (DQA)

The same standards, wherever it is made

DQA (Design & Quality Assurance) is a system that ensures the same design standards and quality are kept even when products are made in different places.

1. Fixing standards

   Design standards and specifications are set

2. Drawing review

   Checks that the drawings meet the standards

3. Sample and prototype inspection

   Checks the first products made

4. Mass production and delivery inspection

   Checks function, exterior and documents before shipping

5. On-site installation check

   Checks position, level, fixing and electrical connection

Source: FarmCast business proposal brochure